RKW will debut a series of coordinated SDA collections at Exclusively 2026, with Tower and Swan introducing design-led ranges across the breakfast category.
Swan drives coordinated breakfast collections
Swan will present coordinated kitchen collections spanning SDA and housewares, reinforcing its position as one of the fastest growing brands in the breakfast category.
New for 2026, Azure and Linea lead the launches, each bringing a distinct design direction.
Azure takes a more premium approach, combining stainless steel construction with a bold illuminated blue light ring – the defining feature behind the range’s name. Engineered to stand out, it creates strong countertop presence and introduces a more visually distinctive, feature-led design to the category.
Linea combines a modern linear texture with matte and gloss finishes, available in Black, Sage and Cream, delivering a clean, contemporary aesthetic suited to a wide range of kitchen styles.
Established ranges including Solace, Retro and Windsor return with expanded product offerings and new colourways, building on their success.
Swan’s coffee range builds further momentum, evolving its Retro Pump Espresso Machine with new, on-trend colourways and introducing products including milk frothers, broadening both entry-level and premium options.
Tower introduces coordinated Velora collection
Tower will present its new Velora collection, bringing a coordinated approach across SDA and housewares.
Defined by a textured stripe finish and refined gold accents, the range is available in both Black & Stone with Gold accents, creating a premium, cohesive look across kettles, toasters and countertop storage.
Designed for more considered, style-led living spaces, Velora enables retailers to merchandise across categories and create a complete, coordinated kitchen offer. 
Convenience-led innovation in garment care
In laundry, Tower will launch its Halo Steam garment steamer, as demand grows for faster, more convenient garment care.
Combining the ease and portability of a steamer with results closer to an iron, Halo Steam delivers quick, effective crease removal without an ironing board. Integrated Halo suction technology improves fabric contact for a smoother, more precise finish with less effort.
Positioned as a practical, time-saving alternative to ironing, it meets demand for flexible, space-saving solutions suited to modern lifestyles.
Expanded cooking and air fryer innovation
As one of the leading brands in the air fryer category, Tower will showcase its strength with an expanded Vortx line-up, including larger-capacity models for more versatile, family-sized cooking.
Completing its SDA offering, the range now spans key cooking categories, reinforcing Tower’s position as a full SDA brand. Building on its long-standing heritage in slow cooking, the introduction of Sear & Stew Slow Cookers marks a step forward in innovation, alongside Rice Cookers and Steamers designed to deliver convenient and energy-efficient meal preparation.
Broader portfolio and brand showcase
Additional brands include Laura Ashley, Cath Kidston and Eleanor Bowmer, offering a mix of design-led SDA across styles and price points.
RKW will exhibit at Exclusively 2026 on Stand EH402, alongside Tower (EH404) and Swan (EH400).
Stay ahead in the Electrical Retail Industry
Never miss a beat in the world of electrical retail. Subscribe to our weekly newsletter for the latest industry news, insights, and trends – delivered straight to your inbox. Plus, receive ERT Magazine 10 times a year, bringing you the latest analysis, insights, and inspiration from across the industry.
Subscribe now: https://ertonline.co.uk/
