Dreaming of a white Christmas: Mitchell & Brown’s new smart TVs in white

Mitchell & Brown has unwrapped a brace of Snow White festive treats just in time for peak Christmas TV selling season! The two new Android TV Smart models come to retail with a full white cabinet and white frame surround, with a matching white pedestal stand.

The new TVs are available in 24- and 32-inch screen sizes and they come with Mitchell & Brown’s seven-year guarantee as standard.

Against a sea of black and grey TVs in store, the JB-24SM1811AW and JB-32SM1811AW are finished in full white to give them stand-out presence on retail display.

“There are very few white cabinet TVs on the market, so this launch gives our retailers yet another unique feature to sell Mitchel & Brown,” said the brand’s Operations Director, Dan Brown.

“Following on from the success of our first white cabinet TVs in 2020, many of our trade customers had been asking for an update. We are delighted to release these new all-white TVs, HD-ready and packed with Smart TV features, in time for some festive sales.”

HD-ready and boasting Android TV Smart TV features, these sleek TVs offer instant access to a wealth of streamed content from services like Netflix, Prime Video, YouTube, and Disney+. Merging live and catch-up TV, Freeview Play allows customers to scroll through the past seven days of on-demand programmes from the likes of BBC, ITV, and Channel 4.

With Wi-Fi and Bluetooth connectivity, the TV’s home screen gives users access to all popular Smart TV services available on the Google Play Store, and has Google Assistant built-in. Additional connectivity includes two HDMI sockets, USB input and a headphone output. An optical digital output affords easy connection to a soundbar or speaker for a trade-up sale.