Hisense has unveiled its latest premium refrigeration product – the PureView Series – a premium American Multi-Door refrigeration model designed to combine intelligent connectivity, premium styling and energy-conscious performance within the modern kitchen category.
Combining advanced refrigeration technology with practical day-to-day usability, the new range is built around PureView See-Through Door one of Hisense’s most advanced refrigeration innovations to date. Allowing users to check contents at a glance without opening the door, it supports improved energy efficiency by reducing unnecessary door opening and temperature fluctuation.
The launch is the latest in Hisense’s continued expansion into the premium kitchen category, reinforcing Hisense’s focus on connected appliances, flexible food storage and premium kitchen integration, the company says.
At the heart of the new model is the PureView see-through door, an integrated feature that automatically illuminates the interior as users approach or via touch, so they can instantly see what’s inside.
This is designed to support day-to-day usability while also reducing unnecessary door openings, improving energy efficiency and maintaining a more consistent internal temperature.
The appliance is also equipped with built-in voice control powered by VIDAA, the same OS incorporated into Hisense’s TV range. This allows users to adjust temperature, check contents, get recipe inspiration, or even view the weather completely hands-free.
These features are complemented by a TFT Intelligent Hub display, offering smartphone-like control directly from the fridge door. Users can fine-tune settings, browse recipes for both food and drink, or manage connected devices, making it a central hub for the modern kitchen.
With ConnectLife smart home integration, the fridge can also be controlled remotely via a smartphone, allowing remote management of temperature settings, notifications and appliance functions. Users will also have access to Dish Designer, making it easier to avoid food waste by scanning the contents of the fridge and allowing AI to create a variety of recipes using only the ingredients available.
The launch continues Hisense’s strong focus on flexibility and capacity within the refrigeration product category, offering over 615 litres of flexible storage alongside a highly adaptable interior. The PureView Series also includes all of Hisense’s core refrigeration and flexibility features, including the My Fresh Choice zone, which allows users convert between refrigeration and freezer functionality with temperatures ranging from -18°C to +5°C, a FlexiShelf design with adjustable split shelving and sliding sections to improve storage flexibility for larger items, and the Cool Fresh Box, which maintains optimised humidity to support optimal preservation of fruit and vegetables.
The new range also introduces UV water treatment technology, eliminating 99.9% of bacteria to deliver clean, filter-free water and ice straight from the dispenser.
Meanwhile, Metal-Tech Cooling ensures even cold air distribution throughout the cavity, helping maintain consistent temperatures while supporting a more premium internal aesthetic.
Practical details such as metal glide drawers provide durability and smooth operation, even when fully loaded. Finished with a flat door and recessed handle, the appliance is designed to integrate seamlessly into contemporary kitchens, offering a built-in aesthetic without requiring custom installation.
Commenting on the launch of the PureView Series, Matthew Glynn, senior product marketing manager at Hisense, said: “Today’s consumers expect far more from their appliances. With performance and functionality now a given, the focus has shifted to intelligence, efficiency and how seamlessly products fit into everyday life. At Hisense, we recognise that people want to invest where it truly matters.
“This is why the PureView Series offers a smarter way to manage food and reduce energy consumption, helping consumers manage food more efficiently while supporting demand for connected kitchen appliances.”
For more information on the Hisense PureView model, visit: www.uk.hisense.com/. The model will be available from June at multiple national accounts with a suggested RRP of £1,899*.
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