L’OR has introduced its new BARISTA coffee machines, made in partnership with Philips, to deliver barista-quality coffee for consumers to enjoy at home.
Available in three colours – Piano Noir, Satin Blanc, and Sunset Rubis – L’OR BARISTA is the first UK system that is compatible with both regular single shot capsules, as well as the new and exclusive L’OR BARISTA XXL capsules. Containing twice as much coffee, the new capsules provide a variety of drink sizes, from single and double Ristrettos, Espressos, and Lungos.
L’OR BARISTA’s capsule compatibility ensures retailers can continue to offer capsule choice and flexibility, with customer favourites such as L’OR Espresso single shot capsules, as well as other brands – a win for the category, the brand said.
Complete with dual capsule recognition technology, which automatically detects the capsule size and 19 bar brewing pressure, coffee connoisseurs can now enjoy single or double-shot espressos and infinite recipes with milk. Furthermore, the new double-spout design allows two coffees to be made at the same time using the new L’OR BARISTA XXL capsules (available in six blends and strengths).
Also, the aluminium capsules are recyclable as part of Podback; a coffee pod recycling scheme that allows shoppers to enjoy the quality and taste of coffee pods while making it simple and easy to recycle them.
Roberto De Felice, UK Marketing Director at JACOBS DOUWE EGBERTS UK (JDE), parent company of L’OR, said: “With more demand than ever for a flexible and versatile machine that is compatible with different style coffee capsules, the new L’OR BARISTA coffee machine and L’OR BARISTA XXL capsules bring a new concept to the category. Meeting the demand from both loyal coffee machine users, but also new customers looking for an upgrade on their at-home drinking experiences, shoppers can now enjoy a variety of barista quality blends and drink sizes at the touch of a button.”
To support the launch, the brand is investing £9 million in a heavyweight marketing campaign this year, which will be shown across television and social media. The wider campaign will run across social media and digital channels, POS visuals, and include press and PR activity.
Massimo De Zordo, UK and Ireland Marketing Director at Philips, added: “Philips is a pioneer in single serve coffee machines, inventing its first machines in 2001 and is proud to be launching L’OR BARISTA and continuing our tradition of innovation.”
The L’OR BARISTA Latte Edition – Piano Noir is set to launch next month.
