Hoover has launched its spring floorcare marketing campaign to promote its Hoover Upright HL4 vacuum cleaner.
Its campaign is running on all major TV networks including ITV, Channel 4 and Sky for a six-week period throughout Spring. The TV commercial will be live on air from the beginning of March and finishes on 28 April.
“We are thrilled about this marketing campaign for the Hoover HL4 and it is a further commitment of our dedication to the SDA category that Hoover is a recognised leader in. Our message to consumers about this exceptional product is its high performance with no loss of suction This core product will drive business growth during 2024 and continue to offer the consumer a Hoover product with exceptional cleaning performance from a highly respected and trusted brand,” said Dave Matthews, Business Director at Hoover SDA.
Key features of the Hoover Upright HL4 include: its Anti-Twist technology brushbar, Push & Lift benefits removing the weight limitations of traditional upright vacuum clears and its pet turbo brush (pets model only) which penetrates fabrics to loosen hair, fur and collect it within its bin.
The vacuum also features in ERT’s floorcare feature – read all about it here.
It also has built-in illumination so consumers can father unnoticed dust in dark corners and under furniture and the vacuum can be adjusted on the go by sliding the suction regulator up or down.
