“Taking home entertainment to new heights”, German purveyors of luxury AV, Loewe, has unveiled its new flagship – and largest TV to date – the Loewe stellar 97. Engineered and crafted in Kronach, Germany, the 97” OLED model has set a new precedent in the home entertainment space, showcasing exceptional craftsmanship and technical sophistication to deliver an unparalleled viewing experience, the company says.
With all components holistically developed in Loewe’s own HQ and factory in Kronach, as well as the durable aluminium composite rear cover, brushed aluminium bezel and thin layer of real concrete dressing the rear panel, this TV is a true statement of elegance and luxury in AV. And with a 300-watt soundbar with smart ‘magic.light’ lighting underneath, the stellar 97 stands as a centrepiece home entertainment system for any environment, controlling the ambience and vibe on top of delivering an unmatched viewing experience.
Representing the pinnacle of AV precision and quality, Loewe’s in-house OLED modules have delivered a new generation of ultra-HD technology, combining Dolby Vision IQ Precision Detail with meticulous calibration at Loewe’s own factory; also supported by AI comfort calibration features for peak viewing in your own space, the brand claims. The result is pure colour and detail reproduction – exactly as the filmmakers intended – capable of delivering peak brightness and extraordinary contrast.
With Netflix, Amazon Prime Video, YouTube, Disney+ and Apple TV+ coming pre-installed, as well as the new Vidaa Cloud Gaming Zone and support for services like Blacknut and Boosteroid, the convenience and versatility of the stellar 97 make this cutting-edge TV as enjoyable as it is immersive for all intended uses.
Having already been awarded the iF Design Award 2025 and the Red Dot Design Award, the stellar 97 has set a new precedent for luxury home entertainment systems, combining cutting-edge technology with timeless, incredible elegance.
Look out for an interview with Loewe upcoming issue of ERT, where we will discuss how independent UK retailers can get on board with this brand.
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