Audio-Technica has announced three new colours for its Sound Burger portable record player.
The Sound Burger was reintroduced last year in retro red as part of Audio-Technica’s 60th anniversary celebration – and promptly sold out worldwide in a matter of days, the company says. Audio-Technica is now launching the iconic Sound Burger in sophisticated black and white, with a bright yellow colourway set to launch Summer this year.
After merging pop art style with high-fidelity audio some 40 years ago, Audio Technica says the Sound Burger has been updated with a host of modern trappings, including Bluetooth wireless audio for cable-free connectivity and a USB-C port for a seamless charging experience. Meanwhile, its compact, lightweight design makes the Sound Burger the perfect partner for parties, picnics, and smaller living spaces.
The updated Sound Burger boasts a belt-drive system that plays 33-1/3 and 45 RPM records, allowing the choice between singles and LPs. To ensure that the Sound Burger is as portable as ever, it even uses a dynamic balance system that sees pressure applied to the stylus via a spring, alongside a DC motor that keeps everything running smoothly during playback.
Love at first listen, the Sound Burger offers a doorway to the rich world of analogue music. While the Sound Burger is a portable design, the inclusion of an RCA audio cable as well as Bluetooth means that it can be hooked up to a home stereo or speaker system either wired or wirelessly.

