Swan has reported a 105 per cent sales growth in the past year thanks to the help of OnBuy, the UK marketplace that put the brand in front of a wider audience.
Swan joined OnBuy in 2019, following a referral from the Department of International Trade. Despite the company’s rich history, it needed an established, user-friendly marketplace that could introduce the brand to new audiences by placing its products in front of millions of customers. The marketplace was well equipped to do this, advertising its ranges on-site as well as in various marketing and PR campaigns.
“We’ve always seen great potential in OnBuy’s welcoming aesthetic and helpful presence; from one British business to another, we feel very much like we’re in safe hands. They’ve given us the drive, as a company, to succeed,” said Harry Thomson, Sales Executive at Swan.
To help Swan achieve its objectives, OnBuy offered a level playing field, support and insight, allowing the business to reach its targets more efficiently. Having increased visibility online has allowed Swan to steadily grow its revenue and personnel.
Enabling Swan to tap into younger markets, OnBuy expanded the brand’s demographic, with a friendly rapport with the team. Through marketing and PR campaigns, OnBuy also encouraged Swan to engage with its customers directly, helping to determine buying habits and preferences, and predict future product trends.
Swan has been able to roll out new ranges and colourways as soon as they launched, bringing them to a total of 715 items in 2021. Quick, easy product upload capabilities means Swan can release new products as soon as they become available.
“The OnBuy team are always caring and quick to respond to any queries we have regarding listings, sales and overall performance,” Mr Thomson added. “They came along with great recommendations, and we’re so glad we trusted the good vibes.”
