EXCLUSIVE: Sony UK and Ireland has partnered with ERT to host one of its latest online training videos – all about the 2024 BRAVIA TV range. Head of Training, Jason Clark, tells us more about Sony’s support of the independent retail channel with its comprehensive training platforms.
ERT has announced a new partnership with Sony to help host one of the Training Team’s latest Home Entertainment Training videos – all about the 2024 BRAVIA TV range.
Sam and Phil from the Training Team will take you through the complete product line-up and dive deeper down into some of the TVs’ leading features. This year’s range includes the new BRAVIA 7 – including a new UK exclusive 55-inch version, as well as 65, 75 and 85-inch version, plus BRAVIA 8, coming in 55, 65 and 77-inch models, and BRAVIA 9 is all about large screen format – coming in 75 and 85-inch sizes.
To access the training module and to learn more about the range, you can find the link at the top of the ERT website, or click here.
Sony’s Jason Clark said: “Working with publications like ERT, we are able to maximise our product message to a level that we would not be able to achieve by running in-person sessions alone. By using a flexible hybrid approach we are able to engage with all our retail partners and their staff in a more convenient and user-friendly manner.
“We look forward to seeing where this partnership takes us in the future!”
Sony offers a wide range of learning opportunities including online videos and certified face-to-face training courses. Most of the manufacturer’s courses are designed to teach specific skills; they show how to operate a particular Sony product, use a Sony system or solution, or understand certain technology.
“We regularly run in-person training at the Weybridge office where we have new training facilities and demo rooms,” Mr Clark added. “It’s great to welcome colleagues to Sony UK HQ and allow them to get hands on with our TV and soundbar products.
“Today’s technology is constantly evolving and with so much information available I feel it is our responsibility to make sure that our partners are armed with as much knowledge as possible. I firmly believe that the more confident you are when talking about products with customers the easier the sales process will be.
“I hope that by sharing as much product information as possible with our partners it ultimately helps them to convert more sales… Sony sales of course!”
The brand has some exciting TV and soundbar product launches coming up this year, which Mr Clark said will offer its retail partners truly unique functionality to improve consumers’ viewing and listening experiences at home. TVs will come with Amazon Prime, Netflix Studio and Sony Pictures CORE calibration modes, which really bring the cinema home.
“I am very passionate about continuing to improve the way we deliver our training materials and we really appreciate the feedback we get when we meet our retail partners at events like the annual ERT Awards,” Mr Clark went on.
“We are very fortunate to always have a positive response to our content. Our partners are very supportive and we get great viewing numbers for our online training sessions (currently 234 attendees for our last event). It’s great to get real time feedback during the sessions via the live chat function, as well as the follow-up emails we receive giving us great constructive feedback and ideas on how we can improve elements of the sessions for our retail colleagues.”
Building on this, Mr Clark told ERT about his plans to develop Sony’s training content to provide even greater support to the company’s retail partners… “I want to make it as fun and engaging as possible,” he added
“We are considering options for a more long-term learning programme supported with a ‘gamification’ element that will allow us to thank and reward colleagues for taking part. Our brilliant team behind the scenes is coming up with ideas for this, so watch this space!”
