Sirius Buying Group has announced that Waterline is its latest Approved Supplier to join the group.
Waterline, which joined the buying group at the start of 2024, is one of the UK’s largest supplier to the independent kitchen retail sector and in 2011, became part of the Crown Imperial Group; with a product portfolio comprising 34 brands in kitchen furniture, appliances, sinks, taps, wirework and ancillary kitchen products.
Steve Jones, Managing Director at Sirius, said: “As a buying group which empowers retailers to grow their revenue with peer-to-peer support from leading industry brands, we feel that Waterline is yet another great resource for Sirius members that already sell kitchens and appliances.
“Plus, all Waterline products are available to our growing network of approved members to not only improve the service we offer but also help each electrical appliance retailer venture into the world of kitchens given Waterline’s specialism and comprehensive product offer for the entire kitchen space.”
As part of the Crown Imperial Group, Waterline, can take care of all fitted furniture needs by virtue of its extensive British-made Crown Imperial collections with complete kitchens made to order by skilled craftspeople plus there’s also scope for Sirius members to supply whole-home storage thanks to a range of options for bedrooms and working from home spaces too.
Rob Taylor, Sales Director at Waterline added: “The kitchen remains pivotal to family life so we are very pleased to become an Approved Supplier to Sirius Buying Group, to expand our reach and inspire even more homeowners with the latest in high quality, affordable kitchens nationwide.
“Our customers rely on us to deliver the best brands in kitchen furniture, appliances, sinks, taps and accessories, which is why we’re thrilled to bring our comprehensive range to a new customer pool of retail members who are ready to receive our support and exclusive group promotions.”
