Sir Hossein Yassaie joins Pure as chairman

British digital radio manufacturer Pure has appointed Sir Hossein Yassaie as chairman.

The move sees Sir Hossein, the former chief executive of Imagination Technologies – Pure’s previous owner – returning to work for a brand that he played a major role in the creation and development of.

He stepped down from Imagination in February 2016 and his appointment comes months after Pure was sold to Austrian investment company AVenture.

Commenting on his new role, Sir Hossein said: “Since its creation, Pure has been instrumental in the progress of the digital radio markets both in the UK and internationally and has become a household brand in the process. I have always valued the passion of its people and the strength of its brand. It is a real privilege to become chairman of this great British company, and I look forward to working closely with the team and seeing Pure continue to deliver on its strategy for growth.”

Pure’s chief executive Paul Smith said: “We are delighted that Sir Hossein has accepted the role as chairman to help guide Pure into its next phase. His unique combination of knowledge of Pure, his wealth of market knowledge and his incredible industry relationships, will help us steer Pure into an exciting new chapter.”