SharkNinja has announced a brand new partnership with Nathan Anthony, the number one bestselling author and creator of the viral food platform, ‘Bored of Lunch’.
Focused on inspiring and simplifying healthy cooking, its collaboration unites Mr Anthony’s passion for creating quick, easy, and delicious meals with Ninja’s cutting-edge technology, promising a dynamic and engaging culinary experience for his millions of followers.
“Partnering with Ninja felt like a no-brainer,” said Mr Anthony. “I’ve been a fan since I can remember. Ninja appliances are essential tools in my kitchen, and this collaboration allows me to take my cooking to the next level. I’m excited to develop even more delicious and accessible recipes and share them with my incredible community.”
Carolyn Anderson, EMEA VP of Ninja Marketing, added: “Nathan’s authentic passion for healthy cooking and his highly engaged audience make him the perfect partner for Ninja. His dedication to creating simple, flavourful meals aligns perfectly with our mission to make cooking easier and more enjoyable for everyone. We are thrilled to collaborate with him on this exciting journey.”
As part of the partnership, Mr Anthony will develop four seasonally relevant recipe lists – which will also be featured on ninjakitchen.com, with credit and links to his website. The author and chef will also be hosting in-store masterclasses to showcase his latest recipes using Ninja’s technology; plus, he’ll be featuring in video and photo content assets for use across Ninja’s website, social media, in-store POS, and third-party platforms.
This partnership will highlight a range of Ninja products, including the 4-in-1 Portable Glass Air Fryer, the Ninja Crispi. Mr Anthony has a unique ability to hone into the tangible benefits that innovations like the Ninja CRISPi 4-in-1 Portable Glass Air Fryer offers, by integrating these appliances into his signature simple, healthy recipes, showcasing their versatility and convenience.
