SharkNinja has announced a new campaign featuring actress, producer and proud clean freak, Courteney Cox, to promote Shark’s PowerDetect NeverTouch Pro 2-in-1 Robot Vacuum and Mop, and the Shark PowerDetect Clean & Empty Cordless Vacuum.
The brand’s two new vacuums feature “first-of-their-kind” capabilities, including consumer-inspired technology that combines power, performance, and intelligence to create best-in-class cleaning solutions.
The Friends star will appear in the brand’s new product videos
“I am often linked with cleanliness based on some of the characters I’ve played, but my dedication to tidiness extends way beyond those roles, and Shark’s new PowerDetect line is an amazing new product for people who love to have a clean home,” said Ms Cox.
“The new Shark PowerDetect line of vacuums have quickly become two of my must have products.”
The famous Friends star will appear in a series of videos that can be seen across streaming platforms and social channels in the coming months. Fans can also see how she uses Shark’s new PowerDetect throughout her own home on Instagram (@courteneycoxofficial and @SharkHome) and TikTok (@courteneycoxofficial).
Shark’s new PowerDetect campaign featuring Cox will highlight a few of the powerful and innovative features found in Shark’s new PowerDetect line.
“As a brand with a longstanding commitment to meeting consumers where they are, we are constantly developing innovative solutions to real-life problems and with that experience under our belt, we know better than anyone the importance, complexity and power of clean,” said SharkNinja CMO, Adam Petrick.
“With the launch of Shark’s new PowerDetect Robot and Cordless vacuums, we knew we needed to partner with someone that had the same standard and commitment to cleanliness and who better than Homecourt Creator and Founder, Courteney Cox. We’re looking forward to highlighting the incredibly innovative PowerDetect line and its various uses with Courteney in the coming months.”
