HDR10, the open HDR TV standard, is evolving. Samsung has just announced HDR10+ Advanced, a dramatic upgrade designed for next generation televisions capable of extreme peak brightness and colour depth, reports Steve May.
The development is a clear response to the recent launch announcement of Dolby Vision 2, at this year’s IFA fare in Berlin.
The improved standard is expected to further expand the HDR 10+ ecosystem, which now includes 174 manufacturers and content providers.
Samsung announced the technology to ERT during an exclusive media briefing at its corporate headquarters in Suwon, South Korea, explaining that the new standard will introduce AI-powered tone mapping, and genre based optimisation, as well as Intelligent Frame Rate Conversion and Adaptive Gaming features.
HDR 10+ Advanced builds on the growing demand for ever larger TVs, driven by continued growth in UHD streaming video services.
HDR 10+ Advanced lands with a dramatically expanded feature set. A new HDR 10+ Bright mode has been designed to support next generation displays capable of a peak brightness of 4 – 5,000 nits, and wider colour gamut (BT 2020 100%).
Extended statistical metadata allows displays to better understand all nuances in image tonality, when they provide brightness enhancement. Samsung says it will utilise this metadata, alongside new AI driven algorithms, to dynamically enhance brightness and colour.
Also new is an HDR 10+ Advanced Genre mode that will allow content creators to specify a particular genre to an encoder, so that HDR 10+ Advanced devices can then use this metadata to apply optimised tone mapping curves and appropriate picture processing.
Image smoothing is also getting an upgrade. HDR 10+ Intelligent FRC is able to signal both the strength and need for judder cancellation. This can be managed in segments depending on content type, such as sports, drama or news, as well as image brightness and the TV environment.
Gaming is also part of the HDR 10+ Advanced equation. HDR 10+ Intelligent Gaming builds on existing Game presets, and provides cloud-based games tone mapping able to adapt in real-time to ambient room lighting.
Samsung demoed the potential of the new technology to ERT, with comparative scenes displayed on two 115-inch Micro RGB screens, one displaying the benefits of 115-inch HDR10+ Advanced, the other running regular HDR10+. The impression was of a far more dynamic image, with greater picture depth and enhanced colour pop.
ERT expects the new HDR10+ Advanced technology to debut on high-end Samsung screens in 2026, after the standard’s official unveiling at CES 2026.
For more Samsung news, click here
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