The Rainy Day Trust’s Mad March Million challenge logged 2,277,000 steps during March, more than doubling its original one-million-step target in a sector-wide wellbeing campaign, according to Bira, who had a team participating.
The month-long challenge, delivered with Wellbeing People, encouraged participants to complete just ten extra minutes of movement each day, bringing together 20 teams and 136 people from across the home improvement and home enhancement industries.
The campaign saw 86 per cent of participants complete at least one day of the challenge, while 27 people maintained a full 28-day streak across the month.
IRSAP topped the leaderboard on points after widespread engagement across the business, while the Builders Merchants Federation secured the top fundraising spot in support of the Rainy Day Trust’s work helping industry colleagues facing hardship.
Anna Skeats, CEO of the Rainy Day Trust, commented: “The stories we heard at both presentation events reminded us why this campaign exists. People felt better. Teams felt closer. And whole organisations … not just the registered participants got involved. That is so powerful.”Participant feedback also showed improvements in mood, energy levels and workplace relationships, with 94 per cent saying they would take part in another Rainy Day Trust campaign.
The charity is now preparing its next initiative, Thousand Smiles, which will launch in September 2026 and encourage participants to carry out one random act of kindness each day throughout the month to promote wellbeing and human connection across the industry.
Stay ahead in the Electrical Retail Industry
Never miss a beat in the world of electrical retail. Subscribe to our weekly newsletter for the latest industry news, insights, and trends – delivered straight to your inbox. Plus, receive ERT Magazine 10 times a year, bringing you the latest analysis, insights, and inspiration from across the industry.
Subscribe now: https://ertonline.co.uk/
