Morphy Richards licensee, Consumer Brands, has announced new investment into new headquarters in Stoke-on-Trent which will be home to the company’s sales and marketing teams, alongside customer service staff.
In August 2023, Consumer Brands Limited became the official licensee of Morphy Richards and is currently situated at the Smithfield Works in Hanley. A warehouse facility and distribution centre is located in Chesterfield as well as a testing site in Leeds. Now 18 months later, Consumer Brands has reaffirmed its commitment to Stoke-on-Trent and is ploughing a six-figure sum into refurbishing the 7,400sq ft building.
The new HQ in Stoke-on-Trent
Consumer Brands has also said this will lead to a local recruitment drive, and it is hoping to increase employee numbers from 31 to 53 this year.
Managing Director, Rob Wileman, said: “We are keen to stay within Stoke-on-Trent. The quality of staff that we have in the city is excellent and we didn’t want to lose them by moving away. The city also represents great value for money.
“The Morphy Richards brand is instantly recognisable, and we think it is great for Stoke-on-Trent to have it here.”
