Sirius Buying Group has announced that Midea has joined it as an Approved Supplier; Midea has a range of globally recognised household names in its portfolio including: Toshiba, Midea and Comfee.
Midea said aims to bring its innovative range of high-quality products with a focus on energy efficiency to more UK homes.
Steve Jones, Managing Director at Sirius, said: “We are delighted to welcome Midea into our buying group as our community of retailers continues to thrive and grow at pace nationwide.
“Preparing for this year’s home improvement season is always a busy time so we are very pleased that we can give our network even more choices as well as access to unique deals and special offers which will enhance their product offer and their profitability.”
DAD, which is also a member of the buying group, will distribute Midea’s products to its members so they will have access to its product collection with the ability to order direct.
Managing Director of DAD, Alison Taylor, explained that it is happy to be working with Midea and to continue to support the members of the buying group.
Julia Livett, Head of Sales and Marketing at Midea, commented: “It is our great pleasure to be part of the collaboration between three great organisations in DAD, Sirius and Midea UK. This partnership is testament to the power of teamwork and the potential that can be unlocked when three great entities come together to achieve a common goal.
“Collaboration is the cornerstone of success in today’s fast-paced and ever-changing world. By combining our individual strengths and leveraging our resources we can create something truly remarkable together.”
