Midea has strengthened its UK leadership team with the appointment of Jack Green as its new Head of Sales, as the brand looks to accelerate growth in the UK and Ireland.
Mr Green joins from Whirlpool, where he spent more than a decade in senior commercial roles across sales, marketing and finance, most recently as Commercial Director for the Hotpoint and Indesit brands. His earlier career includes roles in retail with Next and in FMCG with Nestlé, with experience spanning both the UK and Switzerland.
Speaking about his new role, Mr Green said: “I was delighted to have joined Midea in June, and have spent the recent months learning about our brands & products and exploring the potential opportunities we have for growth. I’ve seen already that we have a talented and dedicated team, with a shared determination to deliver against our ambitions for Midea in the UK & Ireland.
“The business has grown significantly since launch, Julia & the team have set strong foundations for our future success, I’m grateful for the support during the handover period and for the fast start.
“The brand stories, product quality and upcoming innovation pipeline are all hugely impressive, and I’m looking forward to developing our partnerships based on these pillars. On top of that solid platform is our commitment to ensure our consumers and our trade partners are at the heart of everything we do.
“We’re building something special here at Midea UK. Exciting times ahead.”
Midea said the appointment reflects its ambition to strengthen its presence in the UK and Ireland, with Mr Green set to play a key role in driving sales growth and deepening partnerships across the trade.
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