ASKO has announced world renowned Michelin-starred chef, Tom Aikens, as its Global Chef Ambassador for 2024.
As an ASKO Chef Ambassador, Mr Aikens will collaborate with the brand to showcase the versatility and performance of its kitchen appliances; from innovative cooking techniques to imaginative recipes, he will provide exclusive insights and inspiration to food enthusiasts eager to elevate their culinary skills.
Mr Aikens said: “Joining forces with ASKO as its Chef Ambassador is an exciting opportunity to share my passion for sustainable, seasonal cuisine with a global audience. Together we will champion culinary excellence and inspire home cooks to elevate their cooking experience.”
At age 26, Mr Aikens became the youngest British chef ever to be awarded two Michelin stars. He has over a decade of success working alongside famous chefs and in Michelin star restaurants. He currently holds a Michelin star at his flagship restaurant, Muse, in London and also runs restaurants in Tokyo, Jakarta, and Qatar.
He will also support the brand at events throughout the year, with confirmed appearances so far at EuroCucina in Milan, 16-21 April, and IFA Berlin, 6-10 September. Visitors will be treated to live cooking demonstrations, showcasing the quality of the ASKO appliances and a Michelin starred tasting experience from the celebrated chef.
