HEA Distribution is pleased to announce the appointment of Matt Esau as its new Commercial Director. Mr Esau brings deep industry experience and a strong track record in high-end audio distribution and commercial leadership, strengthening HEA’s strategy as it continues to grow its presence across the UK market.
Joining HEA Distribution at a pivotal moment, Mr Esau’s appointment marks the next step in the company’s continued growth and development. In 2025, HEA expanded both its premium audio portfolio and its team, reflecting its commitment to delivering a full-spectrum brand-building experience – from tailored PR and marketing support and expert training to technical insight and event presence. That growth is set to accelerate into 2026, with new brand signings imminent.
Mr Esau starts at the company following senior commercial roles in the audio sector, most recently leading the Hi-Fi division at SCV Distribution (now part of Sound Service UK), where he was instrumental in driving sales growth, developing brand-partner relationships, and supporting independent retailers across the UK and Ireland.
In his new role as Commercial Director, Mr Esau will be responsible for shaping HEA Distribution’s commercial strategy, expanding key channel partnerships, and delivering a cohesive sales vision across all audio and lifestyle categories. He will work closely with HEA’s leadership team to accelerate the company’s growth ambitions and enhance service delivery to both existing and future brand partners.
Stephan Orphanides, CEO of HEA Distribution, said: “We’re thrilled to welcome Matt to the team. His industry experience, commercial insight, and passion for high-end audio make him an ideal fit for HEA Distribution at this exciting stage in our growth. Matt’s leadership will be invaluable as we continue to support premium brands and strengthen our position within the UK market.”
Matt Esau, Commercial Director at HEA Distribution, commented: “I’m delighted to join HEA Distribution. The company’s reputation for excellence, commitment to its partners, and strategic vision make it one of the most dynamic distributors in our industry. I look forward to working with the team to build on HEA’s success and deliver meaningful value to our brands, retailers and customers across the UK.”
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