Kitchen brand Magnet has named its Kitchen Colour of the Year 2027 as Morello Cherry, launched on 20 October.
After years of greige and safe white, Magnet believes that Britain’s kitchens are ready to feel something bold again. Burgundy is having a cultural moment, says the brand, with catwalks, cocktail bars, and restaurants championing burgundy and oxblood this season. That same warmth is now making its way into the home.
Why Morello?
Laura Townsend, Design Manager at Magnet Kitchens, says: “We sampled a lot of cherry burgundy-reds before landing on Morello. It had to be a true deep cherry to translate beautifully into a kitchen, not too bright and not too neutral. Being British at heart, we also wanted a shade that married traditional elegance with modern boldness.”
“Deep cherry reds return to the catwalk and high street every autumn and now they are moving into our homes. As interiors shift from minimalism towards comfort and character, dark, rich colours are replacing stark neutrals. What surprises our customers is how versatile they are, mixing easily with natural wood, brass, marble and bold prints. Burgundy is fast becoming the new black in kitchens. Magnet’s Morello gives you the opportunity to craft a unique space that will feel personal for years to come.”
“Burgundy tones and cherry reds have always been associated with luxury and good taste. In the past, rich crimson dyes were made from rare ingredients and were therefore costly to produce. This is why they became associated with high society, power and opulence. Morello brings that heritage into the modern kitchen.”
“We’ve spent years playing it safe with the colour of our kitchens, and people are starting to realise that safe doesn’t always mean satisfying. A confident choice is often the most rewarding, as you won’t find a kitchen like yours anywhere else. Lots of our customers worry that they will regret a bold colour, but actually, just because you’ve gone with a safer colour doesn’t mean you won’t regret it. Your kitchen is for you, not for anyone else – forget outside noise and focus on a colour that will bring you joy.”
“A kitchen can be both liveable and full of personality. It’s the heart of our homes that we spend so much of our time in, working from home, cooking, eating, debriefing at the end of the day, so why shouldn’t it reflect who we are? Deep burgundies are rich and exude confidence, yet the right shade has so much depth that it can command a room almost like a neutral. Magnet’s hero burgundy shade, Morello, brings a sense of warmth that a white kitchen simply can’t, and it can truly become the backdrop to your everyday life instead of a colour fad that temporarily shouts for attention.”
Explore the Morello collection and discover the cabinetry, finishes and details behind Magnet’s 2027 Colour of the Year here: https://www.magnet.co.uk/news/colour-of-the-year/
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