LG Electronics is set to unveil its latest AI-driven appliance innovations at IFA 2025 in Berlin, Germany, from 5–9 September, inviting consumers from across the globe to experience its vision for the connected home.
Under the theme ‘LG AI Appliances Orchestra’, the Korean electronics giant will present its AI Home Solution – a fully integrated suite of AI-powered appliances designed to complement and enhance European lifestyles.
In a bid to capture the attention of both domestic and international media, LG has issued a striking invitation depicting a dramatic beam of light illuminating FURON, the company’s AI agent, in the role of conductor. Arrayed behind FURON, an ensemble of LG’s AI appliances is arranged like an orchestra, visually representing the harmony and intelligence at the heart of LG’s smart home philosophy.
The showcase, located in Hall 18 at Messe Berlin, will give visitors the chance to explore the practical benefits of LG’s AI Home Solution first-hand. On display will be the company’s complete range of AI appliances tailored for the European market, alongside LG ThinQ ON – an advanced AI home hub serving as the central control point for LG’s expanding AI ecosystem.
ThinQ ON allows seamless integration between LG appliances and external platforms and services, delivering an expansive, highly personalised smart home experience for users.
