Football superstar Kylian Mbappé has announced his latest venture, becoming a shareholder, via the entity Coalition Capital, in the German electronics brand, Loewe Technology.
This strategic investment marks a new chapter for both Mr Mbappé and Loewe, bringing together one of the world’s most recognisable athletes and a brand synonymous with high-end design and cutting-edge technology.
“I’ve always been passionate about technology and innovation,” said Mr Mbappé. “Loewe is a brand that represents dedication, determination, performance and authenticity – values that resonate deeply with me, both on and off the field. I’m excited to contribute to their next chapter and help the brand reach new heights, especially as it evolves to meet the demands of today’s consumers.”
Founded in 1923, Loewe has been a pioneer in luxury home entertainment systems, renowned for its premium televisions and audio systems that blend innovation with sophisticated craftsmanship. With the footfall star as a shareholder, the brand aims to further strengthen its global position, tapping into new markets and expanding its influence among younger, tech-savvy consumers.
Aslan Khabliev, CEO of Loewe Technology, welcomed the partnership: “We are thrilled to have Kylian Mbappé join the Loewe family. His influence transcends sport, making him an ideal partner to help modernise our brand and engage a new generation of consumers. Together, we will combine our heritage in premium electronics with Kylian’s global appeal, driving exciting innovations that reflect both luxury and state-of-the-art technology.”
In addition to expanding Loewe’s product lineup and market presence, the collaboration is also expected to focus on initiatives promoting accessibility to technology for all, in line with Kylian Mbappé’s commitment to social causes.
