IFA Berlin 2023 unveils new “retailer is king” programme

Organisers of the IFA consumer electronics and tech trade show in Berlin, have revealed the new “the Retailer is King” programme, set to target retailers and buyers at the show which will be held at the Berlin fairgrounds from 1 to 5 September.

The new feature will give retail visitors and buyers extra benefits, including a preferred badge pick-up area with Fast Track Access – a fast lane at the south entrance to speed up access to the show.

In a press release, show organisers said that retailers will be able to take advantage of guided tours across key exhibition features and exhibitors, enabling them to quickly become acquainted with the show.

In addition, members of the buying and retail community can also benefit from a special Trade Visitor Lounge, offering special working areas and catering exclusively to retailers. To help their visit run smoothly, the programme will additionally offer retailers and buyers a shuttle service to circulate easily between the various halls at Messe Berlin.

Another important feature is a meeting coordination service designed to maximise participants’ time on site. Moreover, the programme will offer private lunches for the retail community and dedicated networking activities in the evenings, as well as breakfasts and curated talks at hotels throughout the city.

IFA’s managing director Oliver Merlin said retailers and buyers are “a key conduit of all of our messaging and understanding what is going on in the market” and as such IFA Berlin 2023 has not only been working with all the major retailer and buying groups to ensure their broad participation, the event’s organisers have put together a curated programme to allow retailers to maximise their time at the show.

Organisers said that IFA Berlin 2023 is working with the entire retailer ecosystem to build the most comprehensive platform for buyers and sellers in the home appliances and consumer electronics space.