Haier Europe is showcasing its latest “hyper-connected” products at IFA this week, demonstrating “a new dimension of smart home” made possible using advanced Internet of Things (IoT) and Artificial Intelligence (AI) features, the brand said.
Haier Europe’s 3,300sqm stand at IFA this year is hosting the latest products from the Haier, Hoover and Candy brands; the largest area is dedicated to Haier Europe’s Extended Smart Home Ecosystem, designed to highlight the customisable and connected ecosystems created by the interconnections between the Group’s solutions, services and accessories.
The company’s integrated and all-encompassing hOn app is playing a major part in the stand experience this year, utilising IoT and AI to bring products to life. In this way, everyday-life scenarios and automations can be activated that maximise the potential of household appliances.
“IFA is the perfect stage to present our vision of an extended, connected and interconnected ecosystem that includes partnerships with energy suppliers and initiatives that we think can lead the international industry,” said Gianpiero Morbello, Head of Brand Strategy and IoT Haier Europe.
Haier’s leading products
Haier is showcasing its X Series 11 range in Berlin, including washing and drying solutions capable of achieving energy class A-50 per cent. In the same area, the dishwasher range unveils the latest technologies adopted by the I-Pro Shine range, as well as the new ID SERIES cooling range – for the first time implementing built-in refrigeration solutions.
The ID SERIES cooking line-up also includes classic ovens, built-in combi microwaves, and connected induction cooktops – all with exclusive Bionicook technologies. These advanced innovations will be the stars of the cooking area, Haier said.
Haier Europe’s IFA stand also showcases the new Haier KSDA range – the new I-Master Series 7 range of small appliances (pictured above) that follow-on from the hugely successful I-Master Series 5 range debuted last year.
Hoover’s rebrand
Hoover is using its stand at IFA to unveil its total rebrand, focused on empowering people’s daily lives with ready-to-use, cutting-edge solutions. Products on show include the HF2 cordless vacuum cleaner, the HF4 Hydro cordless vacuum that, thanks to the new special hydro head, helps to keep the floors clean and fresh, and the Wet & Dry HW5 vacuum (pictured right) with its double roller system and mop action.
In MDA there’s Hoover’s new Collection 5 built-in ovens, capable of combining advanced technologies, valuable materials and minimalist design to meet all needs in terms of use and furnishing.
Candy’s history
After launching its own rebrand at IFA last year, this year Candy is showing off the innovations that have led it into a new chapter in its history. Among the main appliances at the exhibition is the new Candy Fresco 700 refrigerator (pictured left), which reaches energy class A and features the latest technologies – such as Circle Fresh, which ensures consistent and uniform air circulation, and Panorama Light for exceptional interior visibility.
Also on display is the exclusive ProWash 700 washing machine – offering dedicated clothing-care technologies with the Soft Drum and brilliant results on any kind of garment thanks to the Proactive EcoWash technology, and the Bake 800 oven – with its six different cooking levels and No Pre-Heat Function. The hOn app also supports users in their daily routines by being ready and connected.
Haier Europe hosted its press conference with a welcome speech by Neil Tunstall, CEO Haier Europe
Visitors can see all three brands as part of Haier Europe’s IFA stand at Hall 3.1, Stand 101.
