Hisense is marking its third successive partnership with UEFA European Championship with its debut as the Official VAR Screen Provider for the Euro 2024 tournament.
For the first time in UEFA’s history, commercial interests involving the field of professional refereeing were opened up to sponsors. UEFA’s decision to grant exclusive sponsorship rights represents high recognition, by one of the world’s leading event organisations, of Hisense’s display technology.
To meet VAR standard, it is imperative to have display devices with a high level of precision because the high-speed nature of sports requires unparalleled imaging details. Hisense has independently developed an AI image quality chip, which can identify and process real-time pixel-level images, guaranteeing no loss of key details.
Since the previous UEFA European Championship, Hisense has gradually transitioned from brand sponsorship to providing technical support.
During the tournament, fans could also see the “NEVER SETTLE FOR NO.2 GLOBALLY” slogan on the pitch side LED boards. As a game-changer in the display industry, in 2024 Q1, Hisense 100-inch TV’s global shipment volume share was 56.4 per cent, ranking No.1 globally, according to data from research firm Omdia.
Its selection as one of the tournament’s top sponsors serves as proof of its excellent “User-Centric Technology” and commitment to “Ultimate Quality.” Furthermore, it has enhanced brand awareness in global markets.
