Henley Audio has been appointed by Premium Audio Company, a wholly owned subsidiary of VOXX International Corporation (VOXX), to exclusively distribute the audio solutions of Onkyo and Pioneer in the UK.
This appointment “demonstrates Premium Audio’s ongoing confidence” in Henley Audio as its UK distributor, the company said. It is already the official UK distributor for the Company’s speaker brands Klipsch and Jamo; with over 25 years of experience in AV and hi-fi product distribution, it is perfectly placed to reintroduce Onkyo and Pioneer into the UK market.
In September 2021, Premium Audio Company acquired the Onkyo and Integra brands via its joint venture with Sharp. Through VOXX, it established a licensing and distribution agreement with Pioneer Corporation. The joint venture includes all intellectual property and responsibility for product development, engineering, sales, marketing and distribution of Onkyo’s home entertainment business.
As part of the joint venture, Sharp assumed all manufacturing of these products, which includes a variety of AV and stereo receivers, amplifiers and hi-fi components under the Onkyo, Integra, Pioneer and Pioneer Elite brands.
Paul Jacobs, President and Chief Executive Officer of Premium Audio Company, commented: “We have been working very closely with Sharp to ramp up production and have grown our business significantly since the acquisition was completed. We have big plans for Onkyo and the other brands, and as we build production and expand distribution, we believe sales will more than double in the near term.”
Nick Fuller, Henley Audio’s Sales Director, added: “The addition of the Onkyo and Pioneer brands to the Henley Audio line-up is tremendous news for all, including dealers and their customers. Factor these classic Japanese marques into Premium Audio Company’s already potent line-up, and you have a compelling proposition. We are thrilled to help bring Onkyo and Pioneer back to the fore where they belong.”
Consumers will see models from the two classic brands arriving in UK stores this month.
