Haier opens new factory in Turkey

Haier Europe is expanding its manufacturing footprint with a new dishwasher factory at its industrial site in Eskişehir, Turkey.

With an investment of more than €40 million, the new factory will have full capacity of one million units per year. The new production facility strengthens the company’s presence in Europe, and in line with its zero distance philosophy, this milestone marks a further step in Haier Europe’s growth strategy and places Turkey as its largest production and export centre serving European and global markets.

The new factory is equipped with solar panels to help the company reduce its environmental footprint and also features automation with operating robots and advanced production processes thanks to 100 per cent automatic measuring systems, leakage detection and full traceability of critical components.

Haier Europe will produce freestanding and built-in connected products for its three brands – Candy, Hoover and Haier, with Inverter Motor as core technology, and including the newest Candy Rapido’, Hoover H-Dish 700, and Haier I-Pro Shine Series 7 and 6 dishwashers.

“The expansion of our industrial park in Turkey marks another step in the company’s growth strategy,” said Yannick Fierling, CEO at Haier Europe, “and the investments are fully in line with our zero distance to consumers philosophy as they are aimed at providing users with rich and meaningful experiences.

“We are committed to further driving growth and consolidating our presence by counting on a competitive industrial footprint and strong R&D and hi-tech capabilities, with the aim of becoming among the top three home appliance manufacturers in the region.”

The new dishwater plant is located within Haier’s New Green Field Production Campus in Turkey, where the company has been investing massively in the last two years – lately with the opening of a brand-new platform for all standard-sized tumble dryers in 2021.

The extension of the washing platforms in Turkey plays a pivotal role in the go-to-market and customer centricity strategy of Haier Europe as the company said it will continue to invest into new best-in-class energy innovations and launch patented Haier Europe technologies, such as the Spiral Heat Exchanger.