Haier has announced a new partnership with Waterline to distribute the Series 6 built-in range of appliances.
Waterline, which is part of the Crown Imperial Group, is one of the UK’s largest suppliers to the independent kitchen specialist sector and this collaboration will see stock held in three locations, backed by a national distribution service to cover 99 per cent of postcodes in England, Scotland and Wales.
The Series 6 range is one of Haier’s most premium lines that includes a range of ovens, hobs, hoods, refrigerators and dishwashers that use connectivity, the hOn App and AI to offer tailor-made solutions for the modern home.
The manufacturing giant plans to grow this built-in product offering and said that teaming up with Waterline will allow it to expand into new opportunities.
Dan Halfpenney, Head of Kitchen Trade at Haier Europe, commented: “After a very successful launch of Haier at the KBB Show earlier this year, this partnership with Waterline will help us accelerate our planned growth within the kitchen specialist market.
“Haier’s premium Series 6 built in range has been designed specifically for the new kitchen market. Haier has had really strong stock levels over the past 18 months and this, combined with the further innovation and new products coming through in the next couple of years, I believe will make customers rethink about the appliances they plan into their new kitchens.”
Rob Taylor, Sales Director of Waterline, added: “With our wealth of experience and knowledge of this market, and ability to stock in depth, along with our dedication to providing speed of service, the brands have true synergies and complement each other.
“We are thrilled to be working with such an innovative global brand. It’s crucial for our retailers to have the competitive edge and we are pleased to be able to deliver the latest in connected appliance technology.”
