Haier will again play a leading role in the grand finale of the tennis season as a Gold Partner of the Nitto ATP Finals in Turin.
Haier will accompany the top eight singles players and the best doubles teams throughout the Turin week, joined by Haier’s Global Brand Ambassador, former world No. 1 Ana Ivanović.
“The partnership with the most prestigious tournaments on the tennis calendar has proven truly successful over the past two years,” said Antony Peart, Head of Brand at Haier Europe.
“This collaboration is strategically significant: it aims to expand our global brand presence and increase its recognition, engaging different generations united by a passion for quality and innovation. Tennis, a sport with one of the largest fan bases worldwide, is defined by commitment, ambition, and the pursuit of perfection.”
The Haier brand will enjoy premium visibility on the court, inside the Inalpi Arena, and in the heart of Turin. In addition to prominent posters in strategic locations like Porta Nuova and Porta Susa stations, the brand has created tailored experiences for all event and city guests.
In the Fan Village and the lounge arena there will be much to celebrate, Haier has chosen its connected wine ecosystem to delight guests. The Wine Lovers Journey is a customisable experience that begins with high-performance, premium-style solutions, enhanced by the hOn app — the digital platform managing all Haier Group appliances — and completed with design accessories that elevate every tasting.
In the lively Piazza Solferino, which will welcome thousands of fans from around the world, Haier will set up the “Speed Serve”, a booth where attendees can test their serve speed with a professional radar and compare it to that of Ana Ivanović.
After refining their tennis skills, guests can enjoy the “Air Washing Experience,” a refreshing experience in the pop-up set up on nearby Via Bruno Buozzi. A sensory journey between advanced wash technology and the benefits of the X Series 11, which, thanks to the Ultra Fresh Air feature, keeps clothes fresh and fragrant for up to 12 hours after the end of the wash cycle.
