Haier Europe hosted members from the Sirius Buying Group at its UK showroom in Birchwood, Cheshire.
Those who attended experienced a private viewing of all its new products for the kitchen and laundry space with the senior management team of Haier Directors and Product Trainers in the driving seat.
Steve Jones, Managing Director at Sirius, said: “I’d like to say a massive thank you to Haier Europe for hosting our most recent Members meeting at their impressive showroom! These events are vital for our Members in terms of exploring new products, getting valuable time with our Approved Suppliers and reinforcing the strength of our partnership.
“Haier has once again demonstrated its long-term commitment to developing a suite of products and unique propositions, which are designed to help independent retailers serve their communities with the latest user-friendly technology.”
The event gave all attendees the opportunity to get hands-on with the latest products by Haier, which are set to hit UK high streets in 2024-25 and respond to rising trends within the domestic appliance sector.
Marion Morton, Head of Commercial at Sirius Buying Group, added: “As people in the UK start using more smart technology in their homes, we know that indie retailers will have a crucial role to play as the market grows. Consumers often need a bit more confidence when trying out new tech, so our events like the members meeting at Haier HQ, help to keep our members fully informed and ready to handle their changing customer requirements.”
