Haier has been ranked Number One Major Appliances Brand for 15 consecutive years according to Euromonitor; this memorable achievement for the group reflects its “constant pursuit of excellence”, it said.
According to the 2023 annual report released by Euromonitor International, Haier has demonstrated an unparalleled ability to innovate and adapt to changing consumer’s needs, anticipating their desires, and meeting their expectations.
The manufacturer stated that its primary goal is to ensure high-level technological performance to enhance the daily lives of its worldwide consumers, and to make every home a connected and personalised smart ecosystem.
In addition to this latest accolade, Euromonitor has rated Haier as the world’s number one brand of refrigeration appliances for 16 consecutive years, number one brand of home laundry appliances for 15 consecutive years, number one brand of wine coolers for 14 consecutive years, and number one brand of freezers for 13 consecutive years.
