Fisher & Paykel is preparing to open its doors to its immersive experience centre in London, and is taking bookings for its Master of Temperature experience.

The brands rollout of experience centres has been designed in partnership with Brinkworth, bespoke cabinet maker Jacob Alexander, Fisher & Paykel’s experience design team, and Alt Group, the brand’s strategic brand partner.

Stephen Rickersey, COO for Fisher & Paykel UK, Ireland & Europe, said: “Often referred to as the design capital of the world, London will very shortly be home to the first Fisher & Paykel Experience Centre in Europe.

“It is both an honour and privilege to be able to bring the rich and immersive culture of New Zealand to our market as we take the next step to support our ambitious business plans in the UK and beyond.”

Inside its experience centre is its Minimal Kitchen, “a showcase of seamless integration of appliances lifts the kitchen into a craft and furniture-like space.”

Also on show is its example of how your customers can make the most of luxury appliances no matter the size of their homes and its Fabric Care Solutions space shows how it has evolved the concept of laundry beyond their imagination.

The highlight of its experience on offer is The Social Kitchen and dining space. It plans to use this for in-house chefs who will lead Mastery of Temperature culinary experiences, which aim to bring the brand’s approach to food care and cooking to life.