Exertis adds Zanussi home appliances to consumer portfolio

Exertis has announced the addition of Zanussi home appliances to its core electricals offering to the channel. 

Working closely with The Electronic Company UK Ltd, the exclusive partner for the Zanussi SDA and floorcare brand in the UK and Ireland, Exertis will distribute a range of Zanussi products such as cordless vacuum cleaners, digital kettles, espresso machines, blenders and irons. 

Exertis said it’s a “perfect marriage” between engineering and design that ensures Zanussi’s appliances are “ahead of their time”. The manufacturer strives to simplify customers’ lives across a wide range of categories and incorporates Italian design and quality into each product. 

“Everyone at The Electronic Company UK Ltd are thrilled that Exertis are going to be UK distributor for the licensed range of Zanussi SDA products, including its full range of floor-care models, and we believe that this will be the first of many fantastic collaborations,” said Dipesh Majithia, Director of The Electronic Company UK Ltd. 

Jonathan Sutherland, Retail Sales Director at Exertis, added: “We are delighted to be partnering with Zanussi to bring their range of small domestic appliances and floor-care products to the UK. The product range is excellent and the brand has a great heritage. This is an exciting addition to our expanding range of core electrical products.”