CIH, part of Euronics, returns to the NEC in Birmingham next month for its next edition of Euronics Showcase.
This members-only event for brands, CIH members and Euronics agents, takes place on Sunday 27 and Monday 28 April featuring the latest trends, products, and technologies in the electrical appliance industry. Brands in attendance include Beko, Blomberg, Liebherr, Hoover, Bosch, Rangemaster, Hotpoint, LG, Smeg, and Samsung.
The Euronics stand will focus on the buying group’s brand new own-brands, Sensis and Schönhaus. The group said the introduction of these brands serves to strengthen the Euronics portfolio of exclusive ranges, in which Blomberg remains an integral part. Members will be able to see the complete range, get a feel for the products and speak to the team who will be on hand to answer any questions.
“We are looking forward to welcoming everyone to Showcase this year, which is my first as CEO,” commented Harry Kyriacou, who joined CIH as CEO back in. “Everything about the Euronics Showcase is geared towards helping our members succeed and grow in a challenging retail environment.
“One of the most significant features of this year’s event is the space dedicated to our new brands, Sensis and Schönhaus. We are excited to show members the full offering and demonstrate how these brands complement the products from our current supplier portfolio. I am looking forward to meeting with members, suppliers, and partners over the course of the two days.”
In addition to this, the ‘Euronics Garden’ will be back again this year providing bitesize talks around business updates and insights. And Agents and Members will also be able to meet Indie, the Euronics Penguin mascot, as well as Nettie, the female football mascot. Nettie is celebrating Euronics’ position as an official partner of UEFA Women’s Football; as part of this, dealers have access to a wide range of assets to promote women’s football, both in-store and online, and to identify and support them in local sponsorship activities with girls’ and women’s football teams.
