CIH has announced a new partnership with Klarna – adding the AI-powered payments and commerce network to Euronics.co.uk, with plans to also roll out the platform in up to 620 Euronics stores across the UK.
Shoppers can now check out with Klarna’s interest-free Pay in 3, spreading the cost over 60 days. The first payment is made at the time of purchase, followed by two subsequent payments at 30-day intervals – all with zero interest and no hidden fees. Customers can also choose to pay immediately and in full, or in 30 days with Pay Later.
The roll-out is happening in two stages, starting with Klarna now being live on Euronics.co.uk, and it will launch in certain stores across the UK in the coming months.
“Consumers expect flexibility when they shop, and Klarna delivers exactly that,” said Rich Knapman, New B2B Acquisition and Development Manager at CIH. “This partnership will help attract new customers, encourage repeat business, and elevate the Euronics brand.”
Raji Behal, Head of Western and Southern Europe at Klarna, added: “Euronics is recognised for its local expertise and customer service. By bringing Klarna’s seamless payment experience to its retailers, we’re making it easier than ever for UK shoppers to get the tech and appliances they need – without the financial strain.”
The partnership comes as Klarna’s growth continues; it is now available at half of the UK’s top 100 retailers, and its average customer is now 38 years old while its fastest-growing demographic is 65+.
