There is no shortage of true wireless earbuds on the market, so when something genuinely different lands on the desk, it immediately grabs my attention. The Anker soundcore AeroClip 2 certainly did that.
Rather than sitting inside the ear canal, these open-ear earbuds clip around the ear, leaving the ear open while positioning the speaker alongside it. I realise this description sounds slightly odd until you put them on – and then it makes a lot of sense.
In fact, the concept wasn’t entirely new to me. During a trip to China at the start of this year, I noticed just how many people were wearing clip-style earbuds. They were everywhere, particularly among younger consumers. Having seen how widely adopted the format already is there, personally, I think it is only a matter of time before clip-on earbuds really take off in the West.
The AeroClip 2 makes a convincing case for them. They are extremely comfortable and, importantly, don’t give you that plugged-up feeling conventional in-ear buds can create. That makes them particularly appealing for longer listening sessions, commuting or wearing around the office.
Sound quality is impressive for an open-ear design, with plenty of clarity and surprisingly good bass. Anker is also making plenty of noise about its new Thūs AI chip, which powers features including clearer calls and AI-assisted translation. Battery life is quoted at eight hours per charge and 32 hours with the case, while IP57 protection adds some useful everyday durability.
For electrical retailers, though, perhaps the most interesting thing about the AeroClip 2 is the format itself. Earbuds are an established and highly competitive category, but clip-on designs give retailers something visibly different to demonstrate and explain to customers.
Having seen where the Chinese market is heading, I wouldn’t be surprised if we start seeing a lot more ears sporting them over here very soon.
Here is a link with more details – https://www.soundcore.com/uk/products/d1105-aeroclip-2-clip-on-earbuds-with-clearest-calls
Stay ahead in the Electrical Retail Industry
Never miss a beat in the world of electrical retail. Subscribe to our weekly newsletter for the latest industry news, insights, and trends – delivered straight to your inbox. Plus, receive ERT Magazine 10 times a year, bringing you the latest analysis, insights, and inspiration from across the industry.
Subscribe now: https://ertonline.co.uk/
