Electrolux UK & Ireland appoints new General Manager

Electrolux UK and Ireland has announced it has appointed a new General Manager; Sara Erman starts the role having worked across a variety of roles within the company.

Ms Erman has over 20 years’ experience in brand and marketing management following her role as Vice President of Direct-to-Consumer E-Commerce at Electrolux Group.

Ms Erman explained: “I am delighted to be continuing my journey and taking on responsibility for Electrolux UK and Ireland during such an important time for our company. Not only am I committed to a strategy of continued investment in our brands to further accelerate the growth they have seen in recent years, but I also look forward to continuing our commitment to the Better Living Programme we implemented in 2019.

“As a leader in home appliances, Electrolux is perfectly positioned to assist consumers in living a more sustainable lifestyle and our innovative technology and product solutions, along with our brand and corporate partnerships, aim to answer that need.”

She takes over from Luke Harding, who has been promoted into a Vice President role within the European business.

Harding said: “Sara’s experience across Brand and commerce made her the perfect candidate to take on the General Manager role. Her innovative approach and hands-on expertise create an environment that fuels excitement and propels our brands forward, which is crucial as we seek to grow and innovate.”