A new study* commissioned by SharkNinja, Inc., a global product design and technology company, reveals that almost half (49 per cent **) of coffee drinkers, that rarely buy coffee out prefer to make coffee at home. Showing that costs come into play when people consume their cup o’ Joe, 57 per cent ** of respondents stated this was a reason holding them back from buying coffee whilst out and about. Moreover, for those who buy coffee on the go, 71 per cent stated that the value for money is average or below average.
Furthermore, it uncovers that coffee trends – for example on social media – may be affecting how young people choose their coffee fix, with half (50 per cent) of 18-24 year olds ordering coffee based on the latest social media trends, in comparison to 10 per cent of those aged 45-54.
Tapping into people’s perceptions of coffee choices, almost a quarter of coffee drinkers (23 per cent) agree that they’d be able to pick up someone’s vibe from their coffee choice. In fact, a fifth (20 per cent) of coffee drinkers would say the latte is the most “laid back” coffee choice, with a third (34 per cent) believing that Espressos are the most “hardcore” and only for serious coffee lovers.
Almost a quarter (23 per cent) claim better coffee knowledge would help them be more creative with their coffee choices, whilst only 2 per cent consider themselves an expert when it comes to good coffee. Over a third (36 per cent) of coffee drinkers with non-barista coffee facilities at home also said they would drink more coffee at home if they had a good coffee machine.
To help the nation brush up on their much-loved brew – and following a sellout coffee event in New York – Ninja is launching the Ninja House of Vibes Café on Wednesday 2nd April – Ninja’s first café in the UK where guests can find out their unique coffee preferences. In line with the launch, Ninja has also partnered with legendary footballer Thierry Henry for the unique pop-up coffee shop to showcase the versatility of the innovative coffee machine.
James Kitto, Managing Director (UK&I) from SharkNinja said, “Our new research highlights the evolving relationship people have with coffee, and how people want to learn more about what’s in their cup, whilst being more creative. We’re excited to offer consumers innovative ways to connect with their coffee, whether at home with the Ninja Luxe Café or at the House of Vibes.”
Thierry Henry also commented, “Coffee has always been a passion of mine and now with the Ninja Luxe Café, I can take my coffee creations to the next level! Precision and consistency have been at the core of my work ethic throughout my football career, so I really value having a reliable coffee machine such as this one”.
Ninja House of Vibes is taking place at 36 Eastcastle St. London W1W 8DP for four days only from 2 – 5 April, with tickets available to sign up to the FREE events through EventBrite here: Now Brewing: Ninja House of Vibes Café | Eventbrite.
Ninja Luxe Café Premier Espresso Machine ES601UK is available on ninjakitchen.co.uk and at selected retailers.
*Source: SharkNinja commissioned Onepoll to conduct an online survey among 2,000 coffee drinkers of the British public. Research was conducted between 5 – 11 March 2025.
**corresponding to coffee drinkers surveyed that drink coffee out monthly or less or never
