SharkNinja has launched its first-ever global holiday campaign for its Ninja brand, featuring global brand ambassador, David Beckham.
The omnichannel campaign – called “Ninja the Holidays” – first came to life in the U.S. at the start of the month, and since then TV adverts have started appearing across the UK, France, Germany, Italy, Spain, Nordics, Middle East, and Benelux regions.
The campaign highlights the many ways in which Ninja’s kitchen appliances can be used to help consumers prepare their annual meals in record time, meaning they can spend less time in the kitchen, and more quality time with their family.
The humorous creative shows David Beckham arriving home on his motorbike, a Christmas tree loaded in the sidecar, as he realises just how much work he needs to do before his guests arrive. But he has a plan: He puts his Ninja appliances to work, using the Ninja DoubleStack Air Fryer to prepare the vegetables, the Ninja Woodfire Outdoor Oven to roast a turkey, and the Ninja CREAMi to prepare a festive candy cane ice cream for his pie.
The football star commented: “I love spending the holidays at home with my family and friends, and enjoying meals together is a huge part of that. I had fun filming this campaign and I am delighted to show others how they can ‘Ninja the Holidays’ with ease, too.”
The campaign will also feature prominently outside the home, including billboard adverts at Piccadilly Circus in London, as well as in Times Square in New York City, downtown Los Angeles and Miami in America.
Adam Petrick, Chief Marketing Officer at SharkNinja, added: “As the busy holiday season gets under way, our ‘Ninja the Holiday’ campaign – with the support of David Beckham – will reach consumers around the world and spotlight the breadth of Ninja products that can help them cook, entertain, and gift this holiday season.”
