Currys has named Fredrik Tonnesen, the boss of its Nordics operation, as Group CEO. He will take over from Alex Baldock, and will take up the role this coming August.
According to reports, Mr Tonnesen joined Currys 20 years ago as a shop assistant, and has led a turnaround of the Nordics Currys business, which represents around 40 per cent of the Group’s business overall.
Like-for-like, year-on-year sales in the region peaked at 12 per cent, as reported in its Full Year report for 25/26 in May, with the strong growth linked to “very strong performance in kitchens and new categories such as computing components”.
Ian Dyson, chairman of Currys, said: “I am delighted to welcome Fredrik as our next group chief executive.
“He has huge experience inside the business and has led an extremely impressive operating performance improvement over the last three years.
“He understands our customers, our colleagues and our culture from the inside, and brings the right combination of clarity, energy and leadership to take Currys forward, building on the strong foundations that Alex and the team have put in place.”
Mr Tonnesen said: “I’m incredibly proud to be leading Currys, a company that I joined 20 years ago on the shop floor and know extremely well.
“This is a great business comprising thousands of capable and committed colleagues, and it is hugely exciting to take on its leadership at a time of such strong momentum.”
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