AMDEA, the UK Home Appliance Association is delighted to announce that national retailer Currys has joined bringing its own domestic appliance brand, Essentials into the AMDEA membership community.
Curry’s Essentials brand provides high quality, budget friendly small and large appliances, complementing the other AMDEA members’ brands and aligning with AMDEA’s aim of promoting excellence in the appliance sector.
AMDEA CEO, Stefan Hay, said: “We are pleased to welcome Currys’ Essentials brand to the AMDEA community. As one of the UK’s leading retailers and distributors of domestic appliances, Currys plays an important role in the sector, and we look forward to working closely with the team as they contribute their expertise and perspective to our influential network of appliance manufacturers and distributors.
“The addition of Currys further strengthens our collective voice and enhances our ability to champion innovation, excellence and sustainable growth across the wider UK appliance industry.”
Judith Peacock, Currys Group Technical and Health & Safety Director, added: “We’re delighted to join AMDEA, which plays a vital role in championing innovation, collaboration and high standards across the UK appliance industry. We look forward to working closely with the team and fellow members in the years ahead to support the continued growth and success of the sector.”
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