Purchasing patterns among UK consumers are beginning to shift as increasingly savvy shoppers modify their buying habits in response to the cost of living crisis, according to latest trends.

Market stats show that Britons are preparing for the economically rocky months ahead by making shrewd purchases that will help them combat surging energy bills.

Data from online marketplace, OnBuy, shows sales of products that could provide long-term savings, like air fryers as well as radiator reflectors and draught excluders, have soared by thousands of per cent.

But what will this mean for sales and general usage of larger home appliances over the coming months.

Data from OnBuy this month shows sales of clothes dryers and airers soaring by more than 6,000 per cent, as households avoid energy-guzzling tumble dryers!

Elsewhere, air fryers, which can operate at half the energy usage of an oven, have seen a staggering surge in sales this year, with OnBuy data showing an 800 per cent increase for some models in September.

According to the company’s CEO, Cas Paton, the trend began almost a year ago, with sales data showing that convector heaters, which run on electric, and indoor butane-powered heaters, were among the top sellers over the period.

He said: “As a nation, we are going to feel the effects of ongoing crises on energy and cost of living this year, with energy bills going up and inflation increasing as well.

“In response to this, we are seeing some quite remarkable consumer trends, as it’s becoming increasingly clear that shoppers are shifting their purchasing habits in response to the economic outlook.

“We are seeing drastic increases in the sales of items that work to reduce energy usage.”

A typical household energy bill is expected to rise to £2,500 per year from this month.

Mr Paton added: “Purchases as we’ve seen over the past year, and especially within the past few months, clearly represent a financial commitment, however, consumers appear to be telling us that they believe these expenditures will pay off long-term. They might just be on to something!”