CDA Managing Director Chris Ward successfully completed the Robin Hood Half Marathon last month dressed as a fridge, raising £1,500 for Nottinghamshire-based suicide prevention charities Harmless and The Tomorrow Project. CDA matching his total, bringing the final donation to £3,000.
Mr Ward took on the 13.1-mile challenge, running in a fridge costume inspired by one of CDA’s own products. The sight of a running refrigerator proved a hit with spectators, drawing smiles and cheers throughout the course.
“It was an unforgettable day,” Mr Ward said. “Running 13 miles in a fridge costume certainly wasn’t easy, but the atmosphere was incredible. The support from the crowd, my colleagues and everyone who donated kept me going, and knowing that the money raised will help save lives made every step worthwhile. I’d like to say a huge thank you to everyone who cheered me on along the route. It really made a difference.”
He added: “Suicide prevention is a cause that is very close to my heart and I wanted to do something that could help others who might be struggling. I am proud that together we have raised awareness and vital funds for two organisations doing life-changing work in our community.”
Harmless and its sister service, The Tomorrow Project, deliver vital self-harm and suicide prevention services across the East Midlands, offering support, training and bereavement outreach for individuals, families and professionals.
Leanne Moulton, Chief Academy Officer of Harmless and The Tomorrow Project, said: “A heartfelt thank you to Chris for taking on such a unique and demanding challenge in support of the vital, life-changing work of Harmless and The Tomorrow Project. His creativity, commitment, and determination perfectly reflect the values we champion as an organisation: compassion, community, and courage.
“We’re also incredibly grateful to everyone who supported and donated to this initiative. It’s a powerful reminder of the impact we can have when we come together. Every donation, every conversation sparked by Chris’s efforts, brings us closer to a world where fewer lives are lost to suicide and where hope and recovery can truly be found.”
Based in Langar, CDA is a leading UK manufacturer of kitchen appliances and a proud part of the Amica Group, one of Europe’s largest home appliance manufacturers. CDA is also the first appliance brand to receive Ethical Accreditation from The Good Shopping Guide, recognising its commitment to responsible business practices and community values.
The company continues to support local communities through fundraising, partnerships and mental health awareness initiatives.
To learn more about Harmless and The Tomorrow Project, or to donate, visit: www.harmless.org.uk, www.tomorrowproject.org.uk
For more CDA news, click here
Stay ahead in the Electrical Retail Industry
Never miss a beat in the world of electrical retail. Subscribe to our weekly newsletter for the latest industry news, insights, and trends – delivered straight to your inbox. Plus, receive ERT Magazine 10 times a year, bringing you the latest analysis, insights, and inspiration from across the industry.
Subscribe now: https://ertonline.co.uk/
