CATA Appliances UK has become the latest full member of AMDEA, the UK Home Appliance Association, as the manufacturer looks to strengthen its involvement in industry discussions surrounding sustainability, repairability and regulation.
The kitchen appliance brand, which operates alongside its after-sales business, Apelson Service, under the Apelson Appliances name, will contribute expertise from both appliance manufacturing and servicing to the association’s work.
The announcement comes as the Spanish-owned CATA Group prepares to celebrate its 80th anniversary in 2027, having been founded in Torelló, near Barcelona, in 1947.
As part of its membership, CATA will support AMDEA’s work on sustainability, repairability and regulatory developments, while also participating in the association’s Repair Before Replace and Know What’s What campaigns.
Julian Hunter-Jones, Director of Apelson, said: “CATA is an established appliance brand in the UK, and Apelson is just as established on the service side. Joining AMDEA is the logical next step.
“It gives us a seat at the table on sustainability, repairability and regulation, and we can bring practical experience from both selling appliances and keeping them running.
“Repair Before Replace is a good example. We handle repairs every day, so we know what helps and what gets in the way.”
Stefan Hay, CEO of AMDEA, welcomed the company’s membership, highlighting its commitment to providing affordable appliances while supporting environmental initiatives.
He said: “Apelson’s commitment to the environment and to providing high-quality products at a reasonable price to UK consumers are values that AMDEA members as a whole represent.”
CATA Appliances UK supplies the manufacturer’s kitchen appliance portfolio to the British market, while Apelson Service provides after-sales support, repairs and refurbishment for CATA products and other appliance brands.
The CATA Group, which began as a specialist in domestic extraction, has since expanded into an international appliance manufacturer with a portfolio of more than 200 products.
Looking ahead, the company is preparing a series of new product launches during the first quarter of 2027, coinciding with its 80th anniversary celebrations.
Stay ahead in the Electrical Retail Industry
Never miss a beat in the world of electrical retail. Subscribe to our weekly newsletter for the latest industry news, insights, and trends – delivered straight to your inbox. Plus, receive ERT Magazine 10 times a year, bringing you the latest analysis, insights, and inspiration from across the industry.
Subscribe now: https://ertonline.co.uk/registration/
