Candy takes to the airways with new radio advertising campaign

Home appliance brand, Candy, has launched a three-week brand awareness campaign on Heart FM radio, which includes a £1,000 prize ‘sweetener’ for listeners in the North West and West Midlands.

The campaign combines 116 adverts, 35 promo trails and seven live reads, also with an online competition giving two listeners of Heart North West and West Midlands the chance to win £1,000 cash – plus a Smart Candy RapidO A rated energy efficient washing machine each.

The campaign will promote Candy connected laundry, cooking and cooling products with a focus on energy-saving.

“We are delighted to be launching this Heart FM campaign in our heartland,” said Antony Peart, Director of Brand and Communications UK and ROI at Haier Europe, parent company of Candy.

“Heart Radio is one of the leading UK radio stations and we are looking to raise awareness of our affordable, connected, energy-efficient and easy-to-use Candy home appliances, support local retailers, and give consumers the chance to find out more about the benefits of the Candy Freestanding and Built-in ranges. And of course, giving them the chance to win a cash prize too!”

Mr Peart added: “The Candy brand is all about adding value by simplifying your life with smart products that deliver performance with efficiency; and is a perfect fit for Heart’s core audience of 25–44-year-old listeners. We’re excited to be bringing this message home with Heart FM this Spring.”

In addition to the three-week radio campaign on Heart FM, Candy is also running a live digital advertising campaign and competitions on Facebook and Instagram via @candyappliancesuk.