Big Red Sales and Hitachi announce exclusive refrigeration deal for Euronics members


Big Red Sales has today announced its partnership with Hitachi to sell the brand’s refrigeration range to Euronics dealers across the UK on an exclusive basis.

This will start with immediate effect and includes the exciting new premium refrigeration products currently being launched by the Japanese manufacturer; features include vacuum fresh compartments, touch-free auto door opening and front touch screen control. All the appliances are backed by a five-year guarantee.

The UK launch of these latest models – which are made in Hitachi’s own factory – is being spearheaded by a series of roadshows around the country exclusively for Euronics dealers, to enable them to see these products up close and personal and to chat to the Hitachi teams.

ERT was lucky enough to recently be invited to see the new Hitachi refrigeration range, including the aesthetically-pleasing frameless design models and the flagship four-door auto opening model!

Pictured left, Jack Cheeseman (left) and Charlotte Steadman (middle) from ERT talking with Peter Lawrie, Account Manager at Hitachi Europe Ltd (right).

Commenting on this new and unique arrangement, John Reddington, the Founder and Director of Big Red Sales, said he is delighted to have brokered this deal for Euronics, whose dealers have been working with nationwide sales agency Big Red for many years.

“Being the only retailers in the high street to be able to sell Hitachi’s exciting new refrigeration products will, we believe, also attract more retailers to join the buying group – which will be a double bonus,” he commented. “By ordering now, Euronics members will be well positioned to take advantage of what we hope will be a busy festive season of consumer spending on major electrical goods.”

Hitachi’s Head of B2C Business for Europe, Richard Bass, added: “We are doubly pleased that our refrigeration products – including the new premium range – are to be sold exclusively by Euronics members. They are widely acknowledged for their skills in selling luxury and multi-featured products on the high street.

“And this, coupled with the highly competent Big Red Sales team, spells a very successful path ahead for us all.”

Hitachi is also planning to run a webinar session for any Euronics members who are unable to attend the roadshows. More information can be requested about this for those who are interested.