Beko encourages families to eat healthier with its new Veg Pledge

Committed to helping families live healthier lives, Beko is introducing its ‘Beko Veg Pledge’ initiative this summer in support of Barnardo’s, the children’s charity.

The pledge follows the unveiling of the HarvestFresh range last year and demonstrates Beko’s brand purpose, empowering consumers to live healthier lives. Using three-colour light technology, HarvestFresh mimics the sun’s natural 24-hour light cycle, preserving vitamins in fruit and vegetables for up to five days, compared to a standard crisper drawer.

With each purchase of a qualifying HarvestFresh fridge freezer, customers will be offered free fruit and vegetables from the Veg Box Company, helping to kick start their healthy lifestyle. When claiming this reward, families will be able to custom create their fruit and vegetable boxes from a choice of fresh, seasonal produce For every customer claim received for the promotion, Beko will also donate a box of fruit and vegetables to a Barnardo’s service user.

Marketing Director at Beko UK and Ireland, Vijay Bhardwaj, said: “Empowering families to live a fuller and healthier lifestyle is at the core of what we do at Beko. With more families using our HarvestFresh technology, households across the UK will also benefit from a healthier lifestyle.

“The COVID-19 crisis has disproportionately affected low-income families, with many experiencing food poverty. Our Beko Veg Pledge initiative will offer a helping hand to young people and families, enabling them to eat healthier.”

For the past seven years, Beko has worked alongside Barnardo’s to help vulnerable children and families across the UK. Since partnering back in 2013, the manufacturer has donated over £250,000 to Barnardo’s and provided over 800 appliances such as fridges, washing machines, cookers, microwaves and vacuum cleaners to families, as well as young people leaving care.

Barnardo’s Director of Brand and Marketing, Devia Gurjar, said: “We are proud to be long term partners of Beko, and are grateful they will be donating boxes of fresh fruit and vegetables to vulnerable children, young people and families around the UK through the Beko Veg Pledge initiative, along with top tips on eating healthily.

“Together we will provide a show of support for those feeling isolated during this challenging time.”