As the world unites behind the call for renewable energy under this year’s Earth Day theme ‘Our Power, Our Planet,’ Beko, Europe’s No.1 home appliance manufacturer, is reinforcing its commitment to energy efficiency with its innovative EnergySpin washing machine technology.
Celebrated by over a billion people across nearly 200 countries every 22 April, Earth Day 2025 calls for a tripling of global renewable energy generation by 2030 – an ambitious goal that requires both systemic change and individual action. With home energy consumption playing a crucial role in this transition, energy-efficient appliances have become essential to a more sustainable future.
EnergySpin technology in Beko’s washing machines represents a significant advancement in home energy efficiency, thanks to its innovative drum movement, achieving up to 35 percent energy savings* in comparison to the company’s traditional washing machines in everyday wash programmes – not just in eco mode. By optimising energy use across all settings, EnergySpin ensures that sustainability is built into everyday routines, while maintaining washing performance and aspiring to a sustainable future.
Sustainable manufacturing
Beko’s commitment to efficiency extends beyond its products to its manufacturing facilities. The company has dramatically increased its installed renewable energy capacity, reaching 90.2 MWp by the end of 2024- almost doubling its original 2030 target of 50 MWp. Beko’s factories – powered by AI, machine learning, and IoT – are benchmarks for sustainable manufacturing and Industry 4.0. Following its plants in Romania and Eskişehir, Beko’s Ankara Dishwasher Plant has also been recognised by the World Economic Forum’s Global Lighthouse Network, for its leadership in advanced, sustainable manufacturing.
Beko EnergySpin
“Addressing global energy challenges requires every sector to be part of the solution,” said Akın Garzanlı, CMO at Beko (pictured top). “Sustainability is not only about developing energy-efficient products but also about producing them responsibly. By integrating AI and digitalisation into our production, we optimise resource use while reducing waste. At the same time, our technologies such as EnergySpin empower consumers to reduce energy consumption without requiring them to sacrifice performance or convenience.”
As energy costs rise globally, Beko’s energy-efficient appliances provide a practical solution – helping consumers find a way to reduce both their environmental footprint and their energy bills, making sustainability an easy choice.
Global recognition
Beko’s leadership in clean energy and efficiency has been recognised internationally. With a score of 89/100, the company retained its top position in the S&P Global Corporate Sustainability Assessment (S&P CSA) in the household durables (DHP) sector for the sixth year in a row as of November 22nd, 2024. The company was also included in the Dow Jones Sustainability Index for the eighth consecutive year in 2024. Additionally, Beko ranked first in the Real Leaders Top Impact Companies of 2025, underscoring its leadership in sustainable innovation.
With the rise of renewable energy technologies and increasing awareness of climate issues, energy-efficient home appliances offer a simple yet powerful way for consumers to take part in the transition to a more sustainable energy future.
* In addition to the Eco 40-60 program (declaration program) the energy consumption of Cottons, Synthetics, Xpress/Super Express, Delicates, Mix, Handwash, Wool, Darkcare, and Outdoor/Sports programs is up to 35% less compared to the Beko WTV 9636 XS0 washing machine, without compromising washing performance. EnergySpin is also available in Coldwash, 20°C, Drum Clean, and Downloaded programs.
