Bang & Olufsen partners with Scuderia Ferrari to create immersive F1 experiences

Bang & Olufsen has announced a new partnership with Scuderia Ferrari for the 2023 Formula 1 season.

In addition to the brand’s logo featuring on the cars driven by Charles Leclerc and Carlos Sainz, B&O will work closely with Scuderia Ferrari to create exciting Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the F1 Grand Prix races, as well as globally across B&O stores.

“We are pleased to welcome Bang & Olufsen on board as an Official Partner,” said Benedetto Vigna, Ferrari CEO.

“For almost a century, the company has been a byword for state-of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership.”

According to B&O CEO, Kristian Teär, the partnership with Scuderia Ferrari marks another important milestone for the company and its ambition to deliver “magical moments” to customers worldwide.

“Bang & Olufsen is built on innovation, exceptional craftsmanship and world-class performance,” he said. “The second you get in touch with our brand, we want that moment to be magical, luxurious and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike.”

As part of this new partnership, B&O will install its high-end products trackside – such as the company’s powerful and best-sounding Beolab loudspeakers – as well as the immersive TV experiences that the company is widely renowned for.

Also in B&O stores, customers can take part in a series of immersive events that celebrate the love of speed and music.